Hello humankindness is the heart of care and culture at Trinity Health System. Compassion, kindness, and empathy are critical to the healing of body, mind, and spirit. These words are an outgrowth of Trinity's mission, vision, and values.
This was a fun campaign to work on. The older lady pictured in the fourth one down was my inspiration for this project. I saw her and knew I had to do something with her. I fell in love with the vibrant colors used in the background of all the photos. I knew they would be a perfect match for the new humankindness sayings. Once I found the photos I found it was a perfect match for a one of a kind billboard campaign.